Beauty Blogosphere 12.14.12
What’s going on in beauty this week, from head to toe and everything in between.
Shifty stuff: You know about flappers, of course, but do you know about the Shifters, a subset of flapper that may or may not have had a Ponzi scheme going on? Either way, they had some serious fashion codes involving hats and paper clips: Two clips on the brim meant a Shifter was looking for a kiss, and so on.
The idle woman’s pedi: Are you really supposed to wait 24 hours after painting your toenails before wearing heeled boots?
Busy bodies: Fast Company takes a business-end look at Procter & Gamble’s strategies, and find the company comes up short. Case in point: the gazillion and a half Olay products on shelves, confusing the company’s message. (Remember when it was just…Oil of Olay?)Korea time: Even in the relatively short amount of time I’ve been paying attention to the global beauty industry, I’ve seen an enormous uptick in interest in Korea. This week, Korea is making in-roads to the international market—this time, in Malaysia, and an American expat in Korea shares her experience with “byzantine Korean standards of beauty.” Plus, male ”K-pop” stars in South Korea are being tapped by cosmetics companies to endorse products; just as with Legos and beer, it turns out that using men in these ads attracts consumers of both sexes.
Persia style: The first-ever book surveying the history of clothing, jewelry, and cosmetics of Iran, going back 5,000 years.
Let’s talk about sex: Feminist underwear prank! Who says we don’t have a sense of humor? When a group of activists launched a fake Victoria’s Secret underwear line stressing sexual consent (think “Ask First” panties), plenty of regular VS shoppers tweeted how thrilled they were to see the company take a stand on the matter. What would happen if a major company did produce this line?