American Sajaegi
Music chart manipulation is becoming the marketing strategy of reactionaries
first thing you need to understand is that, historically, there has been very little transparency in the record business. Until 1991, the sales data that trade publications like Billboard used to determine chart positions was sourced by cold-calling record stores and asking for estimates. The transition to streaming and social media platforms with public viewcounts and creator-facing analytics breakdowns has been a paradigm shift for anyone with even a passing interest in watching the charts. Large fanbases like the Swifties and the BTS Army are now able to track sales, streams, and radio spins to an extent that was never possible during the the days when proving your mettle as a superfan meant calling in requests to radio stations and MTV. The music industry is notoriously byzantine and opaque, but many of these fans now understand it better than most… Read More...