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Rob Horning

is the Executive Editor of The New Inquiry and author of Marginal Utility.

Marginal Utility

Selfies without the self

By Rob HorningNovember 23, 2014
Selfies are not about self-expression but advertising availability to the network
Marginal Utility

Social Media Is Not Self-Expression

By Rob HorningNovember 14, 2014
Self-expression is the internalization of social authority, not the externalization of a "true identity"
Marginal Utility

Preemptive personalization

By Rob HorningSeptember 11, 2014
Technology aspires to do the work of having a self for us
Marginal Utility

Liquid authenticity

By Rob HorningAugust 19, 2014
The demand to be "real" comes from capital, not from within
Marginal Utility

The Silence of the Masses Could Be Social Media

By Rob HorningAugust 5, 2014
What Baudrillard's concept of the silent masses reveals about obligatory social-media use
Essays & Reviews

No Life Stories

By Rob HorningJuly 10, 2014
Big Data hopes to liberate us from the work of self-construction and justify mass surveillance in the process
Marginal Utility

Free to Choose A or B

By Rob HorningJuly 4, 2014
Facebook's mood-manipulation experiment confirms its commitment to harvesting profitable data from our choices, conscious or not
Marginal Utility

"Sharing" Economy and Self-Exploitation

By Rob HorningJune 20, 2014
All capital, all the time
Marginal Utility

The "Sharing" Economy

By Rob HorningJune 12, 2014
A review of What's Mine Is Yours and other ideas about the sharing economy scam
Marginal Utility

Vinyl re-enchantment

By Rob HorningJune 3, 2014
I can't separate buying records from enjoying them
Marginal Utility

"Surveillant anxiety" and exceptional conformity

By Rob HorningJune 2, 2014
Potential problems with a political strategy of desubjectivation
Marginal Utility

Me Meme

By Rob HorningApril 29, 2014
Virality and the end of self-expression
Marginal Utility

Artistic autonomy and subsumption

By Rob HorningMarch 21, 2014
The consolation prize for subsumed subjectivity is that we get to feel like artists.
Marginal Utility

Beyond Avant-Garde

By Rob HorningFebruary 20, 2014
If we are born artists, we have to learn to be spectators
Marginal Utility

Robots on an Escalator

By Rob HorningFebruary 4, 2014
Ideas inspired by Elisa Gabbert's The Self Unstable
Essays & Reviews

Games of Truth

By Rob HorningJanuary 28, 2014
Social media serve as a staging ground for wars of authenticity

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