“Facebook is for engagement, not truth.”

5. Since people use Facebook not to be informed but to belong or be connected or to get attention or to be entertained, any information on Facebook will be used to those ends and not the ends of constructing a more accurate understanding of the world. (It is not like Google, which people don’t use to perform or express themselves but to get information they need. Google has economic incentives to be accurate.) The presence of outrageously fake news on Facebook may even remind users of this, that what they are seeing is an entertainment-oriented reflection of the world they would like to see and believe in, not the world as it is.

6. Facebook is for engagement, not truth. It provides us a means by which we can inhabit and operate pleasurable fictions. The narratives facilitated within Facebook should be understood as fictional. We participate in and consume our lives vicariously through Facebook.

Read More | “More on ‘fake news’ | Rob Horning | Internal exile