“geo-targeted messaging to reach gay men”

Grindr for Equality will work to enhance GLBT rights this election season by doing the following:

– Creating awareness regarding GLBT equality issues being voted on in November;
– Encouraging Grindr users to register to vote, providing them with sources that’ll show them nearby poll locations, and prompting them to vote when the time comes; and
– Promoting knowledge of those presidential candidates and state and local candidates who support GLBT initiatives.

Grindr for Equality is about rallying Grindr’s mobile user base of gay men into a nationwide force of informed citizens who vote with equality as their unified goal. Grindr for Equality will utilize Grindr’s geo-location capabilities to deliver targeted in-app messages that spur users into action and produce noticeable change in November’s elections.

“We must elect not only a president but representatives and senators who are supportive of our community and our equality,” said Joel Simkhai, founder and CEO of Grindr. “Local elections have national impact, so we want to use Grindr as a tool for mobilizing and connecting gay men around the country to help make a combined national impact.”

Read More | “Grindr for Equality: Election 2012” | Grindr Team | ?Grindr Blog

Cruise Control

Grindr is an app men can put on their phones to find other men to have sex with. But it automates the work that once made a subversive and politically potent world.