Your Tumblr is a great repository of images, videos, and texts that seem to commingle and collide in a way reminiscent of Benjamin's Arcades. Of course, there's something inherent in the structure and aesthetic of Tumblr that invites that comparison, but do you feel you've tried to make a more explicit link between the two? Has Tumblr facilitated that practice, or was it a style you'd worked with before?
Benjamin's one of my favourites, thanks for the props. He was an embodied philosopher, the best kind.
With regard to Tumblr, I'd say it's something like a place, which is also a discipline or a protocol: like any other software or platform, or K-Mart, or a library, or a gallery. There are best practices and paths to excellence in all these: it's possible to excel at Tumblr, for sure, like it's possible to excel at Facebook or Twitter or Photoshop or gallerygoing. I guess I'm not so invested in the best practice model - like, being really good at Tumblr - which is closely tied in with the idea of "network influence," Kloutism, whatever. I like to subvert best practices wherever possible, actually.