The protagonist in this short film is Cleveland rapper Machine Gun Kelly. Obviously hyping himself up for future BET Awards scuffles (this happened last Friday), he got a little emotional at his in-house performance at the Microsoft store at Lenox Mall in Atlanta, Georgia. Sure, he said things like:
"Fuck these computers and shit, MGK's in this bitch"
Referring to the computers manufactured by the company that is hosting him and, presumably, paying him.