"upon realizing he wasn't in the Apple store"

The protagonist in this short film is Cleveland rapper Machine Gun Kelly. Obviously hyping himself up for future BET Awards scuffles (this happened last Friday), he got a little emotional at his in-house performance at the Microsoft store at Lenox Mall in Atlanta, Georgia. Sure, he said things like:

"Fuck these computers and shit, MGK's in this bitch"

Referring to the computers manufactured by the company that is hosting him and, presumably, paying him.

Read More | "Watch Rapper Machine Gun Kelly Destroy a Microsoft Store, As He Should" | Rembert Browne | ?Grantland