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Rob Horning

is the Executive Editor of The New Inquiry and author of Marginal Utility.

Marginal Utility

My David Bowie

By Rob HorningJanuary 12, 2016
Never let me down
Marginal Utility

Wizards of Like

By Rob HorningJanuary 6, 2016
The News Feed algorithm is made to serve ads, not please users
Marginal Utility

Notes on sexting scandals

By Rob HorningDecember 16, 2015
Metrics are more shameful than nudity
News

Theorizing the Web 2016

By Rob HorningNovember 5, 2015
The sixth annual Theorizing the Web event will be held April 15 and 16, 2016, at the Museum of the Moving Image in Astoria, New…
Marginal Utility

Do the Robot

By Rob HorningAugust 12, 2015
The threat of automation is a good way to force workers to "love what they do"
Marginal Utility

Know Your Product

By Rob HorningJuly 29, 2015
Social media caters to the pleasure of being both product and consumer
Marginal Utility

Signs of ephemerality

By Rob HorningJuly 20, 2015
Learning from Train
Marginal Utility

Feedbags

By Rob HorningJuly 10, 2015
You don't control an algorithm by feeding more information to it; you teach it to control you better
Marginal Utility

Media and Consumer Desire

By Rob HorningMay 1, 2015
The demand for media supplants the demand for stuff
Marginal Utility

The Acquisitive Gaze

By Rob HorningApril 29, 2015
Pinterest demands you shop forever
Marginal Utility

Collector's Item

By Rob HorningApril 10, 2015
You can't collect the things, in themselves; you can only collect yourself.
Marginal Utility

Permanent Recorder

By Rob HorningMarch 5, 2015
Rather than establish the conditions for self-knowledge, does data destroy them?
Marginal Utility

Authentic sharing

By Rob HorningFebruary 6, 2015
Despite its communitarian rhetoric the sharing economy actually promises consumers an escape from community
Marginal Utility

A Man Alone

By Rob HorningFebruary 3, 2015
Farewell, Rod McKuen, may your cities never be so lonesome again
Marginal Utility

Simple and Plain

By Rob HorningJanuary 8, 2015
Elvis was a hero to most
Marginal Utility

Tim Burton's "Big Eyes"

By Rob HorningDecember 29, 2014
Walter Keane didn't let lack of talent stop him from being an artist. That makes him perfect for the post-internet era of appropriation

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