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Rob Horning

is the Executive Editor of The New Inquiry and author of Marginal Utility.

Marginal Utility

Narrow bridges

By Rob HorningJune 18, 2013
About a bridge in Bucks County
Marginal Utility

The Primitive Accumulation of Cool

By Rob HorningJune 4, 2013
Obligatory identity work is easily mistaken for self-indulgent pleasure
Marginal Utility

Facebook Piece

By Rob HorningMay 31, 2013
Purpose: To enact algorithmically-driven engagement on Facebook to foster a paradoxically participatory subjectivity.
Marginal Utility

Safe in Our Archives

By Rob HorningMay 24, 2013
If the self is an archive, the metadata matters
Marginal Utility

Affective privacy and surveillance

By Rob HorningApril 30, 2013
When experience has become data, privacy can only ever be a feeling
Marginal Utility

Virality virus

By Rob HorningApril 19, 2013
Marketing professor Jonah Berger's book Contagious seeks to loose the social disease of word-of-mouth marketing
Marginal Utility

Promotional culture on Facebook

By Rob HorningApril 16, 2013
On social media you are not just the product but the ad
Essays & Reviews

Google Alert for the Soul

By Rob HorningApril 12, 2013
Personal authenticity as "inner truth" is incompatible with the constant self-performance on social media.
Marginal Utility

Trollope's Ralph the Heir

By Rob HorningMarch 15, 2013
A novel-length expose of ambition's relation to moral laziness and indifference
Marginal Utility

Escape from Love Jail

By Rob HorningMarch 7, 2013
Surveillance as a way out of the couple form
Marginal Utility

Reputation scores and hedged friendship

By Rob HorningMarch 5, 2013
Reputation-management companies want us to see friendship as a resource to be invested wisely
Marginal Utility

Social-media redlining and "social enforcement"

By Rob HorningFebruary 16, 2013
Banks are beginning to determine creditworthiness based on social-media presence
Marginal Utility

Social discovery vs. sociability

By Rob HorningFebruary 13, 2013
Social relations are most pleasurable when they are pointless
Essays & Reviews

Single Servings

By Rob HorningFebruary 12, 2013
Dating companies hope to replace our search for love with a search for better searching
Marginal Utility

Desiring Machines

By Rob HorningFebruary 10, 2013
A Valentine for Félix Guattari
Marginal Utility

Dominate

By Rob HorningFebruary 4, 2013
Who we "really are" is no longer to be regarded as an a priori thing but as a product of using social media

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