Marginal Utility The Primitive Accumulation of Cool By Rob HorningJune 4, 2013 Obligatory identity work is easily mistaken for self-indulgent pleasure
Marginal Utility Facebook Piece By Rob HorningMay 31, 2013 Purpose: To enact algorithmically-driven engagement on Facebook to foster a paradoxically participatory subjectivity.
Marginal Utility Safe in Our Archives By Rob HorningMay 24, 2013 If the self is an archive, the metadata matters
Marginal Utility Affective privacy and surveillance By Rob HorningApril 30, 2013 When experience has become data, privacy can only ever be a feeling
Marginal Utility Virality virus By Rob HorningApril 19, 2013 Marketing professor Jonah Berger's book Contagious seeks to loose the social disease of word-of-mouth marketing
Marginal Utility Promotional culture on Facebook By Rob HorningApril 16, 2013 On social media you are not just the product but the ad
Essays & Reviews Google Alert for the Soul By Rob HorningApril 12, 2013 Personal authenticity as "inner truth" is incompatible with the constant self-performance on social media.
Marginal Utility Trollope's Ralph the Heir By Rob HorningMarch 15, 2013 A novel-length expose of ambition's relation to moral laziness and indifference
Marginal Utility Escape from Love Jail By Rob HorningMarch 7, 2013 Surveillance as a way out of the couple form
Marginal Utility Reputation scores and hedged friendship By Rob HorningMarch 5, 2013 Reputation-management companies want us to see friendship as a resource to be invested wisely
Marginal Utility Social-media redlining and "social enforcement" By Rob HorningFebruary 16, 2013 Banks are beginning to determine creditworthiness based on social-media presence
Marginal Utility Social discovery vs. sociability By Rob HorningFebruary 13, 2013 Social relations are most pleasurable when they are pointless
Essays & Reviews Single Servings By Rob HorningFebruary 12, 2013 Dating companies hope to replace our search for love with a search for better searching
Marginal Utility Dominate By Rob HorningFebruary 4, 2013 Who we "really are" is no longer to be regarded as an a priori thing but as a product of using social media