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Rob Horning

is the Executive Editor of The New Inquiry and author of Marginal Utility.

Marginal Utility

False wins and the machine zone

By Rob HorningJanuary 15, 2013
Zoning out while playing slot machines is not so different from entering the "zone" of positive-psychology's flow states
Marginal Utility

Dating robots

By Rob HorningDecember 9, 2012
It makes no sense to imagine robots with the agency to choose to love us. Rather than regard them as not quite adequate humans, robots can be seen as a medium for emotional expression between humans
Marginal Utility

Everyday schadenfreude

By Rob HorningNovember 27, 2012
Would any self-respecting person even use social media in the first place?
Essays & Reviews

Hi Haters!

By Rob HorningNovember 27, 2012
The metaphor of microfame and the structure of feeling of social-media use
Marginal Utility

Serious action

By Rob HorningNovember 7, 2012
By giving immediate access to the outer reaches of our social networks, the internet encourages us to take social risks to define our character in a moment rather than accept the embedded identity we build over time
Marginal Utility

Theory cults

By Rob HorningOctober 28, 2012
"A: I felt an infinite emptiness. It was terrifying. B: No, that’s good. Do it more."
Marginal Utility

Beyond Terrordome

By Rob HorningOctober 12, 2012
Facebook's reputation management system and the prison house of identity
Marginal Utility

Radio ASMR

By Rob HorningOctober 5, 2012
ASMR delivers aesthetic transcendence with a formal vocabulary that excludes authenticity from the outset
Marginal Utility

Fragments on microcelebrity

By Rob HorningOctober 1, 2012
Microcelebrity evokes something small but it marks an excess, a need for more, a hunger, a dissatisfaction that can't be resolved by social media.
Marginal Utility

Liquid Modernity and Social Media

By Rob HorningSeptember 18, 2012
Liquid modernity dissolved identity; social media tries to resolidify it.
Marginal Utility

Love song of J. Lacan

By Rob HorningSeptember 14, 2012
"When one is disappointed, one is always wrong. You should never be disappointed with the answers you receive, because if you are, that's wonderful, it proves that it was a real answer, that is to say exactly what you weren't expecting"
Essays & Reviews

Adventures in the Cash Nexus

By Rob HorningSeptember 7, 2012
A review of sociologist Arlie Russell Hochschild's The Outsourced Self
Marginal Utility

Boardwalk YOLO and ASMR videos

By Rob HorningAugust 27, 2012
Smartphones encourage us to live more chaotically in everyday life while promising at the same time a safe, womb-like harbor from the disarray
Marginal Utility

Paranoia lost

By Rob HorningAugust 7, 2012
Universal paranoia is assumed and redeemed by social media, depleting its power as a critical mode
Marginal Utility

The Paranoid-Critical Method

By Rob HorningAugust 3, 2012
Social media let us indulge in an affirmative form of paranoia as self-creation
Marginal Utility

The literary

By Rob HorningJuly 24, 2012
Only people and not books can be literary. To claim a book is literary is to try to use it to naturalize one's snobbishness

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