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Robert W. Gehl

is an assistant professor of communication at the University of Utah. His research is on the culture of technology. His book, Reverse Engineering Social Media (2014, Temple U Press) is a critical exploration of the history of social media software and culture.

Essays & Reviews

Socializing the Dark Web

By Robert W. GehlJuly 2, 2015
Can there be social networking among the pseudonymous?
Essays & Reviews

A History of Like

By Robert W. GehlMarch 27, 2013
The marketing field has long been obsessed with likability, but Facebook may be inadvertently revealing how shallow our liking goes
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