Socializing the Dark Web
Can there be social networking among the pseudonymous?
A History of Like
The marketing field has long been obsessed with likability, but Facebook may be inadvertently revealing how shallow our liking goes
Robert W. Gehl
is an assistant professor of communication at the University of Utah. His research is on the culture of technology. His book, Reverse Engineering Social Media (2014, Temple U Press) is a critical exploration of the history of social media software and culture.