Marginal Utility Save the World By Rob HorningDecember 28, 2017 How Star Wars films thematize their own irrelevance
Marginal Utility Ordinary Boredom By Rob HorningDecember 6, 2017 Distraction is no longer a relief from tedium but its metronome
Marginal Utility Everything in Its Place By Rob HorningJune 28, 2017 To live your best life in the moment, replace things with carefully staged images
Marginal Utility Viral Oppression By Rob HorningMarch 27, 2017 Oppressive regimes don't impose a reality; they fracture it
Marginal Utility Speaking to No One By Rob HorningMarch 21, 2017 Broadcasting on social media is less about communication than making you the audience to yourself
Marginal Utility “Everywhere surfing has already replaced the older sports” By Rob HorningJanuary 18, 2017 The idea that we can spend attention is a form of control
Marginal Utility Mass Authentic By Rob HorningDecember 20, 2016 The desire for authenticity is a desire to disappear
Essays & Reviews The End Is Always Near By Rob HorningDecember 14, 2016 The flourishing of fascism depends upon a sense of inevitability; Peter Frase’s Four Futures: Life After Capitalism summons the will and concentration to imagine differently.
Marginal Utility Mass authentic By Rob HorningOctober 3, 2016 Authenticity is internal to consumer culture, not the remnants of what preceded it.
Marginal Utility Consistency through adulteration By Rob HorningAugust 15, 2016 Choosing brands helps us forget how we are addicted to fantasy
Marginal Utility Social media as masochism By Rob HorningMay 15, 2016 Using social media can be a masochistic means of escaping the self
Marginal Utility The overload By Rob HorningApril 29, 2016 Information overload is how social media becomes TV
Marginal Utility Contortions of self-consciousness By Rob HorningApril 28, 2016 Getting around to the impossible demand to act natural
Marginal Utility Reacting to Reactions By Rob HorningMarch 11, 2016 Facebook Reactions saves users the trouble of having feelings
Marginal Utility Ambient awareness By Rob HorningJanuary 19, 2016 Other-directedness and self-absorption can be the same