Namaste Inc.

Greatly influential on Western impressions of India, the ancient greeting namaste has since been exploited by that country’s tourism industry for the purpose of attracting Western visitors, who have been sold on the idea that their impressions will be made real by compliant natives

The Viral Virus

Content mills turn out listicles and articles inviting us to assess our mental condition — and share it. When the mechanisms of social media tempt us to self-diagnose for attention, how can we tell when we are really afflicted?